​

The Health Care industry in Pakistan is becoming increasingly competitive, margins are under attack and the customer is becoming more demanding. However there are still opportunities for the company that can GET IT RIGHT. We believe that MEDICURE Laboratories is such an organization. The reason of our confidence in taking the leading role in pharmaceutical industry of the future is because in MEDICURE we have been able to build a management structure that shortens lines of communication enabling us to react quickly to customer needs. We have also taken the fundamental decision that will differentiate us from the product based companies to being a customer driven organization. It is important that we understand our customer, listen and learn from them constantly. We must be efficient in an increasingly competitive and cost conscious world. And last but not the least we must stick to our core values in everything we do.
Our Goals:
As the economics of HealthCare lead to changes in the pharmaceutical industry's structure, our key to success will lie in the following advantages: Firstly, Medicure Laboratories is a new organization so we are able to shape it in response to what we know will be demanded of us in the future. Our efforts are focused in order to ensure that resources are directed towards the achievement of specific goals. We have a team comprising of the best people, all working for the same long term goals to ensure that new services and solutions are brought to the customer as quickly as possible.
Our product portfolio is diverse and priced to meet the needs of a wide range of customers.
Our manufacturing facilities are efficient and responsive. Above all is the belief that we will only succeed if everyone in the organization is committed to excellence in everything we do, from R & D to communications with all our customers.
   To Provide: a diverse range of products and product related services to HealthCare

                       providers nationwide.
   To achieve: consistent improvement in the performance of the organization,

                       sustainable leadership in our selected therapeutic areas and increased

                       market share.
   To expand: our business and the range of products and services provided to satisfy

                       the requirements of a rapidly expanding, fragmented and complex

                       customer base.
   To build:    A learning organization that realizes the potential of its people,

                      technology and information.
   To be recognized: As the nation's premier HealthCare, company which meets the

                                 demands of people everywhere for more effective HealthCare

                                 more efficiently provided.
We feel that the biggest strength we have is that we are a new organization created specifically in response to an environment of HealthCare demands which are changing at an unprecedented rate. Our values provide the basis for how our highly committed and motivated team of people will operate and behave to make our vision for the future a reality.

Our Mission:
MEDICURE Laboratories is a Health Care Group, committed to doing their job a little better every day. Striving to relieve suffering and improving the quality of life by bringing essential medicines and innovative services to patients and to Health Care providers.

OUR Values:
Integrity and ethics: We will conduct our business ethically with integrity and honesty, and aspire to excellence in all we do.
Customer satisfaction: Our aim is to join with our customers in finding new ways of meeting their needs.
Positive employment:  Our people are vital to our success and we believe in and encourage everyone to achieve their maximum potential. We value and nurture the diverse and individual contribution of each individual.

​Mutual trust and strong team work: We encourage an environment of open communication, responsive leadership and teamwork across all levels of the organization.
Flexibility: We encourage all individuals to question, suggest change, to develop creativity and innovation.

​Positive contribution as corporate citizens: Our prime contribution to society is through our dedication to patient welfare and by improving HealthCare. In carrying out our mission we will also create jobs and prospects, training and development opportunities for the community. We are committed to respecting the                       traditions of the community and the environment in which we operate.